Built by people who know your business.

Dane started in personal lines. He moved into commercial underwriting, then spent years as a commercial broker specialising in real estate, hospitality, and professional liability. He knows what a submission looks like, how renewals work, and what keeps a brokerage owner up at night.

From there, the work shifted into branding and business development. Over eight years, he built and led marketing functions at two different brokerages, launching digital-first insurance platforms, repositioning firms in their markets, and designing outbound campaigns that fuelled growth through multiple acquisitions. He also launched and managed social media presences from the ground up, growing them into active, content-driven channels that producers and prospects actually engaged with.

Most recently, during his time leading business development and marketing at Axis Insurance, Dane helped architect the firm's brand positioning, growth systems, public communications, and producer enablement strategy during a period of significant expansion. The work ranged from outbound pipeline systems and Salesforce implementation to acquisition integration, brokerage positioning, and specialty vertical launches.

In between, he trained insurance producers across North America on digital prospecting and modern sales systems - helping brokers replace sporadic outreach with structured, repeatable programs that actually book meetings.

Dane built Insurance Social because he saw the same problem everywhere: brokerages that do excellent work but have limited visibility online. A quiet social presence doesn't reflect the quality of the business behind it. It just means prospects never see it.

Chantelle runs the client side of the practice. She's the person you'll hear from on your first call, the one keeping your onboarding on track, and the one who notices when a small detail needs fixing before it becomes a problem. Her role is to make sure every brokerage we work with feels heard, answered, and never lost in a queue.

Her background is in service-led, client-facing work — the kind of environment where tone, timing, and attention to detail aren't nice-to-haves, they're everything. That sensibility carries into how she manages every account: the warmth of a proper client relationship, paired with the discipline of someone who won't let anything slip.

If Dane is the reason Insurance Social understands your industry, Chantelle is the reason working with us doesn't feel like another vendor you have to manage.